Most website/blog owners do not have the right knowledge when it comes to search engine optimisation. The only option before them, therefore, is to invest some money upfront and contract the services of SEO experts. But, when you get down to the task of finding the right SEO company or SEO package, you are unable to zero down to the right pick because you do not know what components are essential for your business.
Standard or custom pack
When you scour through the offerings from different companies, you will notice that most of them offer at least two variants. One is a standard pack, and the other is a customised pack. Standard packages are less expensive and have the general components needed for search engine optimisation. Obviously, the customised packages are more expensive, and most beginners end up making the mistake of choosing a cheaper alternative.edged out
This brings us to the fundamental question of why you need search engine optimisation. The answer is pretty simple. You need more visitors to your blog/website and more conversions resulting from increased traffic. The first pre-requisite to achieve this objective is that your target audience must be seeing what you are offering. If your website/blog remains submerged in page 15 or 20, all your efforts in increasing traffic will go in vain.
Let us now explore the important components of search engine optimisation before deciding how much you should invest in your SEO package and how to pick the right service provider.
Keyword research and analysis
When you have already created your presence in the digital world, obviously you have some knowledge about keywords. The keywords which you think are important may not, in fact, be the ones that bring in the traffic. Therefore, your SEO package must include keyword analysis and research services so that you get to focus on those keywords.
Articles and content creation
The most powerful and natural means of promoting your business in the digital world is through keyword optimised articles. Using the keywords in the natural flow of writing is an art and science. Here again, if you rely on your abilities rather than a hiring a professional article writer, you could still be on the wrong track. Ideally, you should be able to undertake a cost-benefit analysis and see how the money paid to the article writer converts into significantly higher traffic for you.
If you work with a Word Press blog, you have noticed the plethora of plugins and themes that Word Press offers. How do you pick the best that answers the needs of your business? The task is indeed tough for most business owners. But, with the right SEO package, you can expect blog posting to be part of the package and the service provider will take care of the associated Nitti gritty.
Most SEO packages including some of the standard packs do have directory submission as part of the package. Make sure you understand the specific directories that are included.
An excellent SEO package should kind of work with you continuously and not just deliver a package and ask you to do all the work. Tracking the performance of your site is another job and specialist SEO service providers are better equipped to do this. They should monitor the performance of your site at regular intervals and keep you updated on what is working great and what are the weaklings.
Backlinks form a critical component of any SEO effort. In simple terms, other people are recognising the value of your website and therefore are linking to your site. Technically, this is known as a backlink and works more like a reference provided on your resume. Imagine the effect of a reference from someone who matters, say the City Mayor. Similar back links from authority websites carry a significantly higher value for the search engines, as compared to backlinks from ordinary internet sites.
On-page SEO refers to keyword research and placement of those keywords in the most appropriate places across the page. Reading more about market research and how it helps with your SEO is perhaps a must for any business owner in the digital world. Google, in particular, insists that keywords should be no more than 2.5% of the content and that it be placed in a certain way, across the page. The whole idea is to facilitate easy identification of your business by the search engines. That also brings into focus, using the correct titles with keywords in them, using appropriate meta tags and meta descriptions that direct the search engine bots to the information on your pages.
Visuals and multimedia
In recent times, there has been lots of emphasis on visuals and multimedia in the SEO industry. Most people around the globe are quick to look at a picture or a video than read through a whole page. This trend has now gained momentum, and the proliferation of mobile phones has added further thrust to multimedia being embedded on your pages.
known as a backlinkSocial Media such as Facebook, Twitter, Linked In, Quora and similar websites have scaled to such great heights that if your business is not seen on these avenues, you are losing out most of the quality traffic.
Handheld devices with mobile phones heading the list have nearly edged out desktops. Therefore, it is imperative that your website or blog is compatible with all the handheld devices apart from the desktop itself.
With these tips, you can select the best SEO package for your business and keep the cash box ringing relentlessly.